NFCC Prevention - in the home, on the road -PPH Conference

Home Safety Lead Rick Hylton and Assistant Chief Fire officer of Cambridgeshire Fire and Rescue Service outlined the need to address societal challenges, those most vulnerable members of society are at greatest risk of a fire incident.

It is also important to ensure NFCC prevention work is responding to the needs of the fire and rescue service so they can deliver. This will demand coherence and relevance and the need for flexibility so local fire and rescue services can respond to local needs.

So, the ask is that NFCC facilitate the development and sharing of good practice and technical enhancements in relation to home and electrical safety, which supports the fire and rescue service in making communities safer.

Home safety can also be used to reduce risk around other factors affecting people in the home such burglary for example so this work goes beyond reducing fire deaths.

NFCC will also continue to support and build on the relationship with Fire Kills working closer to deliver national home safety campaigns.

Prevention work is not only about raising awareness but it asks for behaviour changes. This is very apparent in the work around road safety. Sean Bone-Knell – NFCC Road Safety Lead highlighted the importance of ensuring that identified target audiences have consistent messages and the opportunity to access to those messages.

Road safety is vast in that there are so many organisations involved. These organisations are all looking to head in the same direction. Against this environment it was important to stream line work against the landscape and concentrate on areas NFCC can influence and avoid duplication. NFCC will work with agencies to ensure we support but we do not compete:

“Strategic outcome to reduce killed and seriously injured people on the road through collaborative road safety initiatives with partner agencies”

A key area where NFCC will focus work includes the ‘Joint road safety calendar’. Working with partners such as NPCC, Department for transport, Road Safety GB and Brake to roll out the same initiatives which fire services can use if they fit their local needs.

Messaging must be rolled out from the youngest to the oldest and those most vulnerable such as motorcycle riders. This means road safety learning starts from a young age – before people can drive but it is also important to understand the challenges of older drivers too. It’s not just about asking them to resit tests and the messages must expend beyond these drivers to their families. This is challenging but needs to be addressed and NFCC will continue to work on providing elderly driver support and this will be an increasing area of work against the backdrop of an ageing population.

NFCC’s strategic involvement and building of collaborative working means that moving forward NFCC are involved in projects from the very early stages so we can input and influence from the very start.

If fire and rescue services have local road safety campaigns they would like support for, please let the Road Safety Committee or NFCC communications know. It’s important we understand any local challenges and support from strategic and practitioner level, so ideas and expertise are shared.

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