Be Water Aware

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Drowning Prevention and Water Safety Week

29th April - 5th May

The NFCC's Drowning prevention and water safety campaign aims to raise awareness of the risk of accidental drowning.  This year the campaign will run from 29th April – 5th May. The NFCC is a member of the National Water Safety forum and is committed to the National Drowning Prevention Strategy which aims to cut water-related deaths by 50 per cent by 2026. 

Drowning is amongst the leading causes of accidental death in the UK. We want to make people safer by making them aware of the risks and dangers when around water, what to do if they fall into water and how to help someone who is in trouble in water. 

In 2017, 255 people accidentally drowned in UK; 100 people were found to have drugs or alcohol in their system.  In 50% of these accidental deaths people weren’t even taking part in water-based activities. With statistics showing that 106 people who accidentally drowned in 2017, were simply running or walking near water. 

Men also account for the greatest number of deaths from accidental drowning. 

NFCC is calling for universities to speak to students about water safety, particularly as many will be in new or unfamiliar surroundings.

Daniel's story

Daniel talks about his experience of falling unexpectedly into water whilst on a night out. He was very fortunate to have been rescued but it could easily have been a very different outcome. Daniel and his rescuers explain how the events unfolded

In 2017, 75 UK nationals drowned whilst abroad. The deaths are in addition to those reported in the UK fatality statistics.  NFCC are keen to encourage people to be informed and prepared when on holiday whether in the UK or abroad.  

Abroad at the beach

"Most people would be shocked to hear that those people who drowned just happened to be taking part in everyday activities near water, such as going for a run or walk.

They are unaware of the risks and are totally unprepared for the scenario of ending up in water. By highlighting this issue and making sure simple safety messages reach them we hope to reduce the number of these needless and preventable deaths."

Chief Fire Officer Dawn Whittaker, NFCC's Drowning Prevention and Water Safety Lead.

Children around water ( UK and abroad) 

NFCC is encouraging fire and rescue services to ensure they have up to date safety advice around the dangers of water and cold water shock on their websites.  

Look out for and use #BeWaterAware to support the campaign. 

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